We're launching soon. Click here to stay updated.

Shave years off your entrepreneurial journey.

Build, launch and grow your ecommerce business with a comprehensive ecommerce course designed by one of Shopify's top merchants and a former Shopify employee.
Sign up to learn more

Comprehensive ecommerce training.

Build Launch Grow is a comprehensive ecommerce course for beginners,  designed and crafted by a former Shopify employee and one of Shopify's largest merchants. This course will guide you through the process of building, launching and growing a successful and long term ecommerce business.

Through video interviews, tutorials, walkthroughs and worksheets you’ll be guided on a journey to select and source products, craft a brand, build your online store, launch to an eager audience, manage operations, market your business and everything in between.

At the end of this video course you’ll have all the knowledge, tools, and resources that you need to build, launch, and grow your ecommerce business.


Everything you need. Plus more.

Complete Ecommerce Training

In this course, you’ll learn how to choose and evaluate great products to sell online, how to source suppliers and the different product acquisition models available, how to craft a brand persona and the visuals to complement it, launching to an eager audience and growing your store through various marketing channels. Build Launch Grow has it all covered plus everything in between.

Over 20 Hours of Video

If a picture says a thousand words, then a video says 10,000? Regardless of the exact word count, Build Launch Grow contains nearly 60 videos at over 20 hours of video content. Each video is packed with experience, resources, tips, suggestions and tutorials.

Divided up between conversations, interviews, walkthroughs and presentations, there's no shortage of video content for you to learn from.

Comprehensive Notes

Remember in school when your teacher would tell you to take notes? Well, we hated taking notes as well, that's why we did the homework for you. Build Launch Grow comes with a 280 page ebook covering all chapter notes. Every link, every resource, every example is neatly noted and laid out so you can follow along, exploring and diving deeper into everything discussed in each video.

One Page Ecommerce Business Plan

The One Page Ecommerce Business Plan is the ultimate business resource and your new best friend. This editable PDF, along with the course, will guide you through every critical aspect of building, launching and growing your business.

With this resource you won’t miss a single step and you’ll be able to see your business from a bird’s eye view. The One Page Ecommerce Business Plan will become a critical tool in your business building toolkit.

Worksheets & Resources

Build Launch Grow comes with templates, worksheets and resources to help you apply what you’ve learned and accelerate your growth. You’ll get access to branding worksheets to help you develop your brand's core pillars, a list of over 450 niches to get ideas flowing and a launch checklist to make sure you don’t miss a beat. Build Launch Grow has you covered.

Monthly Q&A Webinars

As part of the course, you’ll be invited to to attend a monthly Q&A webinar with all Build Launch Grow students. Here, you’ll get a chance to get feedback or ask Alex and Richard any questions you have about building your ecommerce business.

These informal webinars will run once a month for 5 months and will be recorded for those who can’t attend.

Exclusive Bonuses

To ensure you get the best possible training and are ready to start your ecommerce business, Build Launch Grow partnered with some great companies to provide you with some incredible offers.

Meet your course instructors.

Alex Ikonn

Alex is the co-founder of several wildly successful businesses. Just over five years ago Alex co-founded Luxy Hair, his first online venture that quickly grew to a 7-figure profitable business boasting 3 million YouTube subscribers.

Despite the immediate and overwhelming success of his first business, Alex was able to repeat his success multiple times.

For his next business, Alex launched The Five Minute Journal which has also grown to a 7-figure business in three years with Tim Ferriss reccomending the product on many occasions. More recently, Alex launched the Productivity Planner, raising $167,351 on Kickstarter.

In this course, Alex shares the insights and knowledge he’s gained over the course of his career so others can create the same success for themselves.

Richard Lazazzera

Richard is a former Growth Team employee at Shopify, the world’s leading ecommerce platform, which he helped grow from 80,000 to 200,000 merchants in 18 months. More recently, Richard is the founder of A Better Lemonade Stand, an online ecommerce incubator that helps over 100,000 entrepreneurs each month learn the fundamentals of ecommerce and entrepreneurship.

Over the course of his career he has started multiple online businesses as well as spent significant time interviewing and deconstructing thousands of the most successful ecommerce businesses. By reverse engineering each successful businesses Richard has developed extensive knowledge of what ultimately makes a businesses successful. In this course Richard shares this knowledge with you and his own processes that he’s developed over time.

Build Launch Grow has also features several guest instructors from experts on specific topics to deliver you the best information available.

We're launching soon.